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Rural Division and Heartland Health Alliance services

Being a member of the Heartland Health Alliance (HHA), you have access to all of the services listed below.

Bryan Health Connect Board

Bryan Health Connect is a Physician Hospital Organization (PHO) led by its board of trustees. The 15-member board is comprised of three distinct classes. Bryan health appoints five members to the board. Lincoln independent physicians nominate and elect five members to the board. Heartland Health Alliance executive committee provides five members to the board. Each of the three board class groups must include one primary care physician as one of their appointees.

Bryan Medical Center Critical Access Hospital Network

The Critical Access Hospital (CAH) network is a group of critical access hospitals throughout rural Nebraska designed to share resources, education, appropriate funding and ultimately improve patient access to quality care in their communities.

Bryan Telemedicine

As a rural health care provider, you know it benefits your patients and your hospital to expand the scope of care you provide in your community. The challenge is finding qualified doctors to deliver this care in your community. Bryan Telemedicine serves rural communities by offering over 40 unique service lines and trusted medical partners.


Our experienced health care team is here when you need us. We are a competitive, affordable option because of our membership strength and talent. We have an experienced team that is here to help in a variety of consulting capacities.

Consulting options:

  • Board Portal Services and Education
  • Community Health Needs Assessment
  • Employee Engagement Survey
  • Executive Coaching
  • Executive Recruitment (CEO, CFO, CNO)
  • Financial Management, Planning and Reporting
  • Governance Support and Development
  • Market Share Studies
  • Physician Recruitment and Integration
  • Rural Health Clinic Redesign
  • Process Improvement (Workflow & Culture)
  • Productivity Studies
  • Quality Analytics and Performance
  • Strategic Planning and Facilitation

Credentialing Verification Organization

Heartland Health Alliance established a Credentialing Verification Organization (CVO) in 1995. The HHA credentialing service provides timely and accurate credentialing information for our clients. Our credentialing team consists of three staff members with years of credentialing experience. We provide services to 37 clients and have approximately 3,000 providers in our database that are credential and re-credential for our clients.

We provide a thorough quality assurance audit on each file prior to its release to the client. In addition, we offer a 30 business day guarantee turnaround time on initial and reappointment files. The 30 days commences upon receipt of a completed application and supporting documents. We offer convenient, easy to use online application and peer referencing forms to streamline the process. To learn more about our services, please contact Laurie Otto at

View CVO Client Map

Diabetes Education Certification Program

The Heartland Health Alliance diabetes initiative allows members to be an accredited diabetes education program through the American Diabetes Association (ADA) because of their affiliation with Bryan Health and the initiative. The mission of the hospitals within the initiative is to provide quality diabetes self-management education to individuals in our region through collaboration with physicians and communities. Rural hospitals that are eligible to join the program pay an initiation fee and nominal annual maintenance fee. We have a designated coordinator to oversee the planning, implementation and evaluation of the program.

Group Purchasing Organization Studies and Affiliation

We help you identify opportunities to reduce your costs related to everything you purchase for your organization. We work with you to analyze all of your purchases and compare the aggregate cost with discounts available through Bryan/Vizient Group Purchasing Organization (GPO), to determine if cost savings opportunities exist. The optimization study may determine that your organization could reduce costs and increase savings by procuring your supplies from another vendor. Our affiliate group provides access to a dedicated supply chain analyst who will assist your materials management team in finding the right contracts and savings opportunities for your organization. To learn more, please contact Adam Stover at

Healthcare Financial Management Association (HFMA) Membership

As a Heartland Health Alliance member, you can have access to an enterprise membership at a discounted rate. Please contact Kirk Johnson for more information at

Peer Review

Our Peer Review program is a web-based, comprehensive, independent review for providers. We offer 18 specialties for review that include: CRNA, Cardiology, Emergency Medicine, Endocrinology, ENT, Family Medicine/Internal Medicine, General Surgery, Infectious Disease, Interventional Radiology, Neurology, Obstetrics, Oncology, Ophthalmology, Orthopedic Surgery, Pain Management, Psychiatry, Radiology, Urology and Vascular. Our rapid turnaround provides objective, meaningful peer reviews for providers without a conflict of interest.

For more information, please contact Jaclyn Anderson at

View Peer Review Client Map

The Governance Institute Membership

The Governance Institute is a service provided by NRC Health that provides tools and education to strengthen and maintain your leadership and governing bodies with the knowledge, tools and resources. As an HHA member, you enjoy discounted membership rates to The Governance Institute and an annual conference hosted by the HHA. To learn more, please contact Patrick Ganyo at


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