Like most websites, we use cookies and other similar technologies for a number of reasons, such as keeping our website reliable and secure, personalizing content, providing social media features and to better understand how our site is used. By using our site, you are agreeing to our use of these tools. Please review our Privacy Policy to learn more. 

Skip to Content

For everyone's safety, masks are required for everyone in our facilities. This includes visitors and patients. View visitor policy.

Published on March 08, 2016

Bryan Medical Center Earns Blue Distinction Center+ Designation for Outstanding Maternity Care

Lincoln, NE – Bryan Medical Center at Bryan East Campus has been designated as a Blue Cross and Blue Shield Blue Distinction Center+ for quality and affordable maternal care, a national honor that recognizes hospitals with outstanding measures in patient safety and health outcomes.

“Bryan Medical Center is proud to be recognized by Blue Cross and Blue Shield of Nebraska for meeting the rigorous selection criteria for maternity care set forth by this program,” said John Woodrich, president and chief operating officer of Bryan Medical Center. “The Bryan Family Birthplace is committed to providing our community with a comprehensive facility to meet the needs of women, children and babies. This honor recognizes that accomplishment and we’re proud to deliver high quality care at reasonable cost during one of the most important times of our patients’ lives.”

To receive a Blue Distinction Center+ for maternity care, a hospital must demonstrate its expertise in several quality measures, including the percentage of newborns that fall into the category of early elective delivery. In addition, these facilities meet the requirements that align with principles that support evidence-based practices of care, as well as having initiated programs to promote successful breastfeeding. The designation also evaluates hospitals on overall patient satisfaction and cost efficiency.

“Blue Cross and Blue Shield of Nebraska is excited to announce that Bryan Medical Center has been designated a Blue Distinction Center+ for a newly created program that recognizes outstanding maternity care,” said Deb Esser, Blue Cross and Blue Shield of Nebraska quality medical director. “This designation indicates the facility meets nationally recognized standards for high quality care with the additional criteria of doing this cost effectively.”

Nearly four million babies are born in the United States annually, making childbirth the most common cause of hospitalization. The Bryan Family Birthplace offers a state-of-the-art environment where families can experience the true joys of pregnancy and delivery. Private labor and delivery suites, a neonatal intensive care unit and pediatric care center are available to our tiniest of patients to provide a complete list of options for their care.

The Blue Distinction Specialty Care program seeks to reduce the burden of finding quality health care options by empowering patients with the knowledge and tools to find both quality and value for their maternity care. Research shows that facilities designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients compared with their peers.


Copyright 2022 Bryan Health. All rights reserved.