BryanLGH's Crete Area Medical Center Recognized Among the Nation's Most Elite Healthcare Marketing Professionals in the 2011 Aster Awards Competition
Honored for excellence in advertising in the 2011 Aster Awards, the Crete Area Medical Center received a Gold and Bronze award in this year's competition.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.
The 2010 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant's entries competed against similar-sized organizations in their category. Entries must score at least in the top 16 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
"It was an honor to have Crete Area Medical Center participate in the 2011 Aster Awards Competition. The quality of this year's entries went well beyond the judges' expectations," said Melinda R. Lucas, Aster Awards Program Coordinator.
Crete Area Medical Center scored in the top 5 percent in the nation in physician recruitment materials to win a gold award and in the top 16 percent nationally in annual reports to win a bronze award. CAMC was the only hospital with less than 75 beds to win a gold award in this category. The only other Nebraska Gold Award winner (all categories) was UNMC in Omaha.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.